Despite not being able to use paid media to promote the campaign, our content strategy meant that Whimsical Collection’s campaign posts reached almost 12 000 people organically. The Facebook page saw a 72% increase in likes and the engagement increased by 23%. The Instagram profile grew from 933 followers to 1 023 in just four weeks.
The campaign produced a great engagement rate of 6% which is above the industry average of 3.22%. The campaign produced an incredible click-through-rate (CTR) of 6.5% which is also above the industry average of 0.90%. This means that the social media posts created for Whimsical Collection were powerful tools to drive traffic to the website and Instagram shop.
In conclusion, the great reach, impressive engagement rate and high CTR is proof of the campaign’s success.