Arora Online created a social media strategy that included increasing his Facebook following and digitally transforming his business by implementing WhatsApp for Business. In addition, we wanted to show potential customers how easy it is to order a cake from Cakes by Henno via WhatsApp for Business.
We designed a simple infographic and showed customers step-by-step instructions on how to order a custom cake from Henno. Eye-catching GIFs were created to increase social media engagement and a follower campaign was implemented. As a result, Cakes by Henno gained over 1 000 new followers during the 4 week campaign. We devised a competition where the prize was a cake worth R650 – which saw a phenomenal engagement rate of 53% on the competition post.
Arora Online refreshed the brand’s social media branding by allowing the brand’s identity and speciality to shine through and create a mouth-watering impression. The brand now has a memorable logo that will become recognizable and thus, over time to help put Cakes by Henno ahead of competitors.