Social Media

“Arora Online approached my brand with careful considering and met all the objectives that we set out. My Facebook page has never seen such great engagement. I have gained many new customers and look forward to working with the team again.”

Henno Smit, Cakes by Henno


Cakes by Henno is a local bakery that was hit hard by the COVID-19 lockdown. Henno, the owner and baker could no longer trade and do what he loves which is to bake beautiful cakes. Once the lockdown was lifted Henno was looking for a way to let his customers know that he was back in business. He was eager to discover a way to communicate with customers that would allow him more time for baking and less time on administrative tasks.

Arora Online came on board and gave the brand a refreshed look and feel. We crafted thumb-stopping social media content to let Henno’s customers know that he was back in the bakery and ready to bake up a storm.


Arora Online created a social media strategy that included increasing his Facebook following and digitally transforming his business by implementing WhatsApp for Business. In addition, we wanted to show potential customers how easy it is to order a cake from Cakes by Henno via WhatsApp for Business.

We designed a simple infographic and showed customers step-by-step instructions on how to order a custom cake from Henno. Eye-catching GIFs were created to increase social media engagement and a follower campaign was implemented. As a result, Cakes by Henno gained over 1 000 new followers during the 4 week campaign.  We devised a competition where the prize was a cake worth R650 – which saw a phenomenal engagement rate of 53% on the competition post.

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Arora Online refreshed the brand’s social media branding by allowing the brand’s identity and speciality to shine through and create a mouth-watering impression. The brand now has a memorable logo that will become recognizable and thus, over time to help put Cakes by Henno ahead of competitors.


The campaign reached a total of 86 242 people across Facebook and Instagram. The GIFs saw over 21 000 video views and produced a whopping video view rate of 23% – streets ahead of the industry average of 7%. The campaign generated new leads from the click-to-WhatsApp Facebook ads and over 100 people participated in the competition.  The Facebook page grew by 36%.

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